SINCE 2003

DD Associates Training Solutions, Pune  1999 - 2003

 

Transformed a person driven Training Consultancy into a large team, national implementation agency within 3 years. With Clients as Tata Motors, Mercedes Benz, Bajaj Tempo, Bank of Maharashtra, etc. There was high focus on design of programs with pre-tests, post-tests, presentations, workbooks, etc.

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Few interesting cases listed below

Tata Motors to make Indica B segment Topper:

 

Tata Motors PCD mission was about making Tata Indica the B-segment topper.  Here is where we proved that being topper is about strategy deployment and not really about being the best quality or best brand.

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Hindustan Motors (Red Line for Mitsubishi Lancer) to win JD Power Customer Satisfaction Surveys:

 

HM consulted and retained DDATS for winning JD Power Customer Satisfaction Survey rankings. We did full scale strategy deployment and finally won the rankings consecutively for two years. This again with age old dealerships, with inherent problems in a fight against international brands.

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Mercedes Benz India Ltd to build warmth in the climate of organisation:

 

With the brand and quality benchmarks, they needed process lab interventions to build warmth in the climate of the organization. We were engaged for Outbound training for the top team from MD and board members up to AGM level. It was rated very high. There I also specialized in security and safety arrangements while doing a high end OB program.

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Bank of Maharashtra, Mumbai & Pune Regions to get customer oriented:

 

In a market where the new gen banks where massively taking away clients, and conventional banks felt the new gen banks where flouting banking norms to gain customers, we were brought in build the right perspectives, upskill them on customer handling, concern handling and banking operations management. They had to reinvent their culture based on fundamentals of banking.

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Conceptualization of DEFOG 2004 to 2005

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Mr Ajayaraj, conceptualized the Design of DEFOG as an architecture for enterprise modelling between the years 2004 and 2005 . The idea was conceived from the convergence of learning from micro entrepreneurship and strategy deployment practices of global corporates. During this period, some trials of the model were run with few clients. Later he joined hands with a partner to travel further.

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Training Workz 2005 to 2009

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Mr Ajayaraj along with Mr. G Balagopal Co- Founded Training Workz in the year 2005. He was also the chief consultant at Training Workz. TW used DEFOG architecture to help MSMEs to design their enterprise and plan better success. Several micro and small organizations could grow with profitability using our solutions.

 

 

Few interesting cases listed below:

Hindustan Latex Ltd dream of INR 1000 Cr company:

 

As a 100+ Cr Govt company, our testing ground as a new agency was Western Region with Mumbai HQ. It was the worst region and mission was to make it the best in terms of revenue and system indicators. This was achieved in 1 year time with a new team, new distribution structure.

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Eastern Condiments Ltd, dream of INR 1000 Cr national company with Kerala model:

As a market leader of Kerala, this 100+ Cr company was on zero market credit and advertisement driven sales. The dream objective was to replicate the exclusive distribution model, without credit in a heavy credit driven national market and without TV advertisements in a heavily media driven national market. We successfully completed the program of national spread and during the period we also witnessed McCormick buying into the firm.

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Kerala Chemicals & Proteins Ltd dream of 10% NP:

 

KCPL had forward integrated into gelatin manufacturing and remained at BEP for a long period of 7 years. They found DEFOG architecture matching for their purpose. The mission to realise 10% NP succeeded in 3 years.

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Popular Vehicles & Services Ltd dream of retaining National rankings:

 

At such a large size and onslaught from competition within Maruti and from other brands, PVS opted to use DEFOG architecture to build intra-preneurship to retain the success. It is a business which has cut throat competition, highly dynamic choices, very poor margins where sales was always in negative and very high turnover. One of the most delicate jobs in consulting.

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Superfil industries Ltd dream of 10% premium pricing:

 

They were into making world class yarn for fishing nets. To command a price premium of 10% against competition, they found DEFOG architecture suitable. We streamlined the thought process from R&D to communication at sea, to get the premium and grow into multiple segments to become a world leader in yarn based products.

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Reynolds India dream of remaining best brand:

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In the onslaught of competition in the pen industry, Reynolds decided to take DEFOG architecture to build internal leadership team, set new culture on running schemes, and upgrading the distribution system. 

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Dhanam Publications Ltd to continuously innovate for niche space:

 

Dhanam is classical examples of a small firm creating its own niche through wise business design and highly personalised mechanisms. They used DEFOG architecture to assimilate the needs of the industry in terms of the right blend of news analysis and application of global concepts into local applications. 

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Pallium India to restore life with dignity of Serious Health Sufferers:

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Realising the dream of Prof Dr M.R. Rajagopal, in restoring the dignity of those with serious health suffering by comprehensive support starting from medical to socio-economic rehabilitation. They used DEFOG to create a structured enterprise with about 7 divisions which become the growth engines of the mission. 

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