SINCE 2003
DEFOG GROWTH MANAGEMENT CONSULTING
CREATE ENTERPRISE WEALTH
about us
DEFOG evolved from the story of enterprises. When an entrepreneur creates an enterprise, it has to be developed into an institution in 3 to 7 years’ time. And the entrepreneur should evolve to become a financial or strategic investor in the same firm. This evolution is essential and important for the success of the organisation. In changing times, the organisation has to be like an organism that reforms itself according to the environment. This can be coded into the basic culture and climate of the organization, so that it takes care of itself.
about the founder
Founder & Chief Consultant of DEFOG Growth Consulting, Mr. Ajayaraj has brought about systematic growth in many organizations in the last 3 decades.He is a concept leader in developmental management with 30 years of overall experience as Entrepreneur, Management consultant & CEO. He has Industry exposure in business process design and deployment in many industries such as Automotive, Banking, Software, Chemicals, Health care, Media and Real Estate.
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As the chief consultant, he helps to conceptualise and visualize, entire strategic business content right from sales to engagement to execution. Also he ensures and recommends buy-in of key leaders and opinion makers including trade unions to the overall growth plan and system building and engages specialist consultants to augment leadership capability.
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He has Intense natural inclination for creating enterprise success through development of people and processes. Also he is Specialised in vision implementation through translation to concept modelling.
Our Logo represents
The logo is a D and G with arrows going deep into the ground and up into the sky.
The D, which represents Development in DEFOG approach finally results in refining and reinforcing the organisational foundation as follows:
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Making it vision driven from the creator
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Deriving the entire algorithm of organisation from the vision to be strategic
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Making each such algorithm co-created for everyone to participate
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Integrating each such action into a system for support, resources and reports.
The 3 sides of D, indicate 3 markets we operate in. viz e viz, the customer market, the HR market and the vendors market.
The G, which represents Governance,
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Transforms the organisation to higher (both quality and quantity) customer experience, that
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Makes the life of people as envisaged by the vision.
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Ensures that the experience is sustainable.
For which we need each entity, staff or system to be environment sensitive, and be organised (comprehensive and rounded up) and focused on customer experience.
The 3 sides of G, represents benefits to investors, benefits internal entities, and benefits to customers.
Stories from Work
Sales Organisation transformation
Turned around the western region of Consumer Business Division of an Indian Corporate.
Transformed the region from worst to best in one year time, business growth target achieved, process review system installed, distribution channel reduced from 3 tier to 2 tier, etc. Now an INR 1000 Cr firm.
Break even to 10% NP
Indo Japanese firm
They forward integrated into gelatin manufacturing and ran at Break even for 7 years. We set the goal as realising 10% NP in 3 years in WIWA phase. Through GRIP 468 initiatives were projectised and in ATMA phase content was built. Through LEAP phase the team and systems were tuned on content to win and finally the goal was achieved in time.
Note of Thanks
"I take the privilege in this space to thank some of the greatest leaders of our times, who motivated me during the past 3 decades to form my thoughts and helped me to evolve in life. They are Sri Bharat Das, Cdr D Dipak Naik,
Dr M Ayyappan, Sri Navas Meeran, Sir Kurian Abraham, Sri AK Nair and Sri Francis & John Paul, Dr Sajikumar, and Sri VG Devadas Namboothiripad."
- Ajayaraj, Founder
Gallery
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